コース概要

Introduction to Generative AI in Tourism

  • Overview of AI in the travel industry
  • Key Generative AI technologies (GPT, DALL·E, Google Gemini, etc.)
  • Ethical considerations and AI limitations in tourism

AI-Powered Personalization in Travel Planning

  • Using AI for personalized travel recommendations
  • AI-driven itinerary generation and trip planning
  • Leveraging AI for customer profiling and targeting

Enhancing Customer Experience with AI Chatbots

  • Developing AI-powered virtual travel assistants
  • Integrating chatbots for 24/7 customer support
  • Case studies: Successful AI chatbot applications in tourism

AI-Generated Content for Tourism Marketing

  • Creating AI-generated travel blogs and social media content
  • Enhancing visual marketing with AI-generated images and videos
  • Using AI to optimize SEO and online visibility

Automating Operational Efficiency in Hospitality

  • AI-driven dynamic pricing and revenue management
  • AI in booking systems and customer service automation
  • Streamlining operations with AI-based data analysis

Future Trends and Innovations in AI for Tourism

  • Emerging AI trends in travel and hospitality
  • The role of the metaverse and virtual tourism experiences
  • Opportunities and challenges for AI adoption in the industry

Summary and Next Steps

  • Key takeaways from the course
  • Resources for further learning
  • Q&A and closing remarks

要求

  • An understanding of digital marketing and customer engagement strategies
  • Experience with online content creation or tourism industry practices
  • Basic familiarity with AI concepts and tools

Audience

  • Tourism professionals and travel agencies
  • Hotel and hospitality managers
  • Marketing and content creators in the tourism industry
 14 時間

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