This training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.
This training is best suited for people into Digital Marketing and Strategies.
The training covers the concepts essential to gain traction in China through digital media. It introduces key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.
By the end of the training we understand the importance of analytics and good strategy with suitable examples.
Participants, for 7 hours of training, learn about the Google advertising ecosystem, where to display their ads, and the benefits of specific ad formats. The training is practical - the participants spend most of their time on the Google Ads advertising account, where they have the opportunity to manually configure the campaign discussed by the campaign leader. In addition to setting up the campaign itself, participants will learn how to optimize them later to achieve satisfactory results.
The training is conducted by a practitioner, a person who regularly conducts advertising campaigns on Google. The last 30 minutes of the course are dedicated to the Q&A section, during which participants will have the opportunity to get answers to questions about advertising in Google Ads.
Target Group: The Google Ads Basic Course is intended for people who already have a basic knowledge of internet marketing and want to deepen it with knowledge of the largest Google advertising tool.
