This training is best suited for people into Digital Marketing and Strategies.
The training covers the concepts essential to gain traction in China through digital media. It introduces key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.
By the end of the training we understand the importance of analytics and good strategy with suitable examples.
SCM (Supply Chain Management) refers to the control of activities involved in taking goods and materials from supplier to consumer.
In this instructor-led, live training, participants will learn the fundamentals of SCM as they apply to the China market. This training is aimed at managers who wish to enter the Chinese market. It includes a series of discussions, case studies and exercises to help participants prepare for real-world implementation and practice.
By the end of this training, participants will be able to:
Understand the dynamics of SCM in China vs SCM in other countries
Take advantage of China-specific innovations in the supply chain to develop an SCM strategy
Implement an integrated end-to-end approach to SCM
Negotiate on price with local suppliers
Identify key global sourcers and other players in the China supply chain
Conduct a detailed analysis of common business sourcing problems in China
Audience
Sourcing Managers
Persons involved in the SCM process
Format of the course
Part lecture, part discussion, exercises and hands-on practice
